About Laughlin

As a seasoned leader in the omnichannel and ecommerce space, I have a strong track record in the DTC/B2C space. With over 20 years of experience, I have demonstrated expertise in driving revenue growth, optimizing user experience, and leading high-performing teams.

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Throughout my career, I have held key leadership positions in prominent organizations, spearheading digital marketing and ecommerce initiatives. As the Director of Digital Marketing and Ecommerce at a leader in protective eyewear and sunglasses, I successfully built and managed a team, doubling ecommerce revenue within a year and on target to achieve a forecasted 40% revenue increase for 2023. I expanded the digital marketing footprint through PPC, SEO, email marketing, and paid social, while also enhancing the website's functionality and optimizing user experience.

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Previously, as the Director of B2B Digital Marketing and Ecommerce at Fruit of the Loom's Activewear Division, I led cross-functional teams to drive revenue growth and lead generation. By implementing effective strategies in email marketing, social media, and organic search, I achieved significant results, including a 9% increase in overall revenue from partners using the online channel.

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In my role as the Director of Ecommerce and Digital Advertising at Specialty Commerce, the leading retailer of wigs and hair extensions in the US, I managed a team of digital professionals, optimizing site management, functionality, and digital marketing efforts. During my tenure, I achieved a 20% increase in mobile conversion rate and 8% - 12% improvement in conversion through testing and personalization initiatives.

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Additionally, I have a strong educational background, with a BA in English from the University of Vermont. I am also passionate about giving back to the community and have actively participated in organizations such as the Burlington American Little League and Burlington Parks and Recreation.

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With my digital-first mindset, extensive leadership experience, and proficiency in cross-functional team management, B2B marketing, Salesforce B2B Commerce, and digital marketing tools like Salesforce Marketing Cloud and Jira, I am committed to driving success in the ever-evolving digital landscape.

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Feel free to contact me to discuss potential collaborations or opportunities in the ecommerce and digital marketing space.